Now is a good time to review your web stats, these tidbits of information can help you move forward in planning your marketing for the up coming year.
- Search for which keyword phrases are being used to find you
- Examine which web pages are getting the most traffic and which ones are not
- Review the404 – 500 errors portion of your stats to see what people are missing or what is not working – this is something to pay close attention to and something that can be fixed
- If you can see how much traffic is coming to your website, can you see if there is any trending?
- Are you being visited by the Major Search Engine Bots?
- Are you getting links from undesirable websites?
- Can you tell what time of day you are getting the bulk of your traffic?
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